Enchanted – Christal D. Jordan

Enchanted Branding & Public Relations presents a PR Minute with President Christal Jordan.

OUR SERVICES

Publicity

While running one of the most prestigious boutique agencies in the southeast, Christal realized that the public relations strategies she’d been taught were no longer relevant with the new digital media landscape. As a result she changed her agency’s approach to publicity to a proactive standpoint which allows us to invite media to cover content and campaigns that are newsworthy and time-sensitive with current events, etc. Instead of pitching media, we create viral-worthy media savvy content that becomes less of a pitch and more like a collaboration. Our media relationships span from mainstream to niche to urban media.

Got strategy?

Sometimes our champion clients need to get a thorough understanding of the strategy, and they have teams that can follow up and execute effectively. If this is you, we can help! You can book a strategy Public Relations/Branding strategy session that includes your immediate team. Our strategy sessions allow you to leave the room with a blueprint for your marketing DNA. Strategy sessions are able to be booked independently or in conjunction with monthly representation.

Media Training and Consultation

Let us be your guide through crisis communication and beyond! Christal began media training years ago working with specialty physicians who were preparing for daytime advertorial segments geared towards retaining new patients for one of the largest hospitals in the southeast. She then became a speech writer for a University president, crafting speeches that would connect with both alumni and potential new students. Years later Christal was used as a secret weapon in artist development assisting artists with their narrative while preparing for promotional runs. With a special interest in shaping public opinion, Christal takes proven techniques to train clients on effective connection with the media and most importantly with the public. Today Christal enjoys working with individuals and brands to help them deliver their mission statement and achieve their goals in language that connects with their target demographic and beyond.

CHRISTAL IS A CUTTING-EDGE MEDIA ANALYST THAT WILL ROCK YOUR WORLD!

Christal D. Jordan is the principal behind Enchanted Branding & Public Relations, a premiere entertainment based PR firm based in Atlanta, GA. Her client list has included clients in the entertainment space including, music, acting, art, sports and fashion. Her philosophy of combining creativity with public relations strategy has rendered her a branding expert with a history of assisting clients reach their career goals. Christal has been instrumental in securing numerous radio & television placements along with lucrative endorsement deals. She has secured her clients placement on such networks as MTV, Fox, Oxygen, BRAVO and many more. Christal believes the key to securing sponsorship and relationships with consumer brands is using creativity and strategy to find synergy between talent and staple brands to create opportunities for impact and influence. She has worked with household brands such as; Coca-Cola, Monster Energy Drink, Red Bull, L'OREAL, SoftSheen Carson, Miss Jessie's, Ford, Peroni and many more. In addition to Enchanted PR, she also serves as Executive Director for Chilli of TLC's non-profit foundation Chilli's Crew.

Atlanta-Based but Nationwide

We’re based in Georgia but we have clients all over the country.

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I take pride in getting my clients results.

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RECENT PROJECTS

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our working process

planning & strategy

Planning should be about YOU the client and not us the AGENCY! Our planning and strategy session works with your predetermined short and long term career goals. The new cultural landscape is unconventional and doesn’t follow the traditional marketing schematic map of yesterday, for that reason we believe in alternative and creative options for connecting with your potential customer base. Outside the box thinking is key to making a viral impact and we are here to help you find your MAGIC.

design & develop

Sometimes our champion clients need to get a thorough understanding of the strategy, and they have teams that can follow up and execute effectively. If this is you, we can help! You can book a strategy Public Relations/Branding strategy session that includes your immediate team. Our strategy sessions allow you to leave the room with a blueprint for your marketing DNA. Strategy sessions are able to be booked independently or in conjunction with monthly representation.

test & deliver

When it come to testing patience is key! We believe learning your consumer is the best way to reach them. Our agency specializes in creating digital focu groups that connect with your audience and allow us to gauge reactions to your messaging and to make educated calculation on their likes and dislikes. Our belief is testing the market prior to launching allows for us to experience a higher level of success which of course is the ultimate goal!

Strategic Digital Marketing

Our agency works in conjunction with one of the country’s top Digital Marketing agencies to create impactful, relevant messaging for your client’s brand that includes Twitter, Instagram, Facebook, YouTube, etc. Our service providers combine key messaging that utilizes buzz words, video clips, pictures, hashtags, contests, logos etc. to invoke consumer interaction and increase viral impressions and fan engagement which results in maximum impact for YOU!

Delivering Results You Want

Our ultimate goal is to deliver the results our champion client’s desire. Whether consulting an A-list star, a hip hop artist, a specialty physician or a commercial brand our agency has delivered results. From magazine placements, to television cameos and numerous branding opportunities with some of today’s corporate giants your results can and will be as grand as your imagination. Our agency has secured client’s endorsements with brands such as Coca-Cola, General Mills, Soft Sheen Carson, Cover Girl, Peroni, Black Enterprise, Monster Energy Drink, Blackberry, Whole Foods, Girls Inc. Magazine, Red Bull, Miss Jessie’s, OPI and many more. In addition to corporate brands we also enjoy partnering clients with media brands.

OUR PARTNERS & REVIEWS

Heather Harris

Federally Employed Women (FEW), Oak Ridge Chapter

Christal Jordan was a huge asset to our 2018 Oak Ridge Women's Workshop. Through her session - "Creating your Life Map: Transferring your Vision to Reality", Christal inspired the audience to dream big, and to create an action plan to turn those dreams into reality. Christal engaged the audience by sharing her own inspirational story about rising to the top after hitting rock bottom. She presented clear evidence of how goals that may seem difficult to obtain can be achieved despite age, gender, background or perceived roadblocks; which really resonated with our audience. She has received rave reviews and was listed as favorite session speaker in our annual survey. Our committee highly recommends inviting Christal to speak at your next event - you will not be disappointed!

Doug Powell

Suntrust Park

Christal has been a huge asset to myself when it comes to arranging and branding events at our Xfinity Retail store in Suntrust Park. Her extreme attention to detail to ensure appropriate branding of the event and company brands have been flawlessly executed and presented expertly. During the events she has been a part of, her PR skills are by far above any I have seen. Prior to the events, her communication and planning is always above par and she makes herself available at all times. When changes are needed, she uses her resources and her experience to quickly think outside the box and execute problem resolution with little to no effect on the event. If asked who would I trust my company’s brand or my personal brand, I would always refer Ms. Christal Jordan.

Ron "Tricky" Montgomery

Talent Manager/CEO Trickybizness Management

As a manager who strongly believes that PR/Marketing is an important part of talents team right from the beginning, I understand what makes people like Christal important. Christal thrives off of playmaking. She doesn't just look for the normal placements like a lot of Public Relations practitioners; she’s constantly bringing innovating opportunities that add both monetary and public image value to the clients portfolio. I’ve brought her in as PR/Marketing consultant on my internal team for several clients. She always delivers and has never let me down.

Corporate Sponsors & Media Partners