While running one of the most prestigious boutique agencies in the southeast, Christal realized that the public relations strategies she’d been taught were no longer relevant with the new digital media landscape. As a result she changed her agency’s approach to publicity to a proactive standpoint which allows us to invite media to cover content and campaigns that are newsworthy and time-sensitive with current events, etc. Instead of pitching media, we create viral-worthy media savvy content that becomes less of a pitch and more like a collaboration. Our media relationships span from mainstream to niche to urban media.
Sometimes our champion clients need to get a thorough understanding of the strategy, and they have teams that can follow up and execute effectively. If this is you, we can help! You can book a strategy Public Relations/Branding strategy session that includes your immediate team. Our strategy sessions allow you to leave the room with a blueprint for your marketing DNA. Strategy sessions are able to be booked independently or in conjunction with monthly representation.
Let us be your guide through crisis communication and beyond! Christal began media training years ago working with specialty physicians who were preparing for daytime advertorial segments geared towards retaining new patients for one of the largest hospitals in the southeast. She then became a speech writer for a University president, crafting speeches that would connect with both alumni and potential new students. Years later Christal was used as a secret weapon in artist development assisting artists with their narrative while preparing for promotional runs. With a special interest in shaping public opinion, Christal takes proven techniques to train clients on effective connection with the media and most importantly with the public. Today Christal enjoys working with individuals and brands to help them deliver their mission statement and achieve their goals in language that connects with their target demographic and beyond.